ProfitWrench | Websites & Marketing for Trade Contractors
Home Service Trades Marketing for Independent Operators

Your Trade Business Is
Losing Leads Online.
We Fix That.

We run AI-powered marketing audits on independent trade contractors, fix what's broken, and keep improving your digital presence every month — so you can focus on running jobs.

No website yet? We'll build one for you first — free.

9 in 10
Trade sites have critical SEO gaps
24hr
Audit turnaround
$0
Cost to get your report

Get Your Free Audit

We'll analyze your website, SEO, and competitors and send the full report within 24 hours.

We'll reply within 24 hours with your report. No sales call required.

No spam. No obligation. No sales call required to get the report.

9 in 10trade sites we audit are losing jobs to competitors
24hraudit turnaround
$0to get your full report
Nolong-term contracts

Three Steps to a Stronger
Digital Presence

No 90-day strategy decks. No vague deliverables. Just specific fixes that move the needle for independent operators.

01

We Audit Your Business

Enter your website and we run a full AI-powered analysis across 6 categories: content, SEO, conversion, trust, competitors, and local presence. Takes us 24 hours. Costs you nothing.

02

You See Exactly What's Broken

You get a professional scored report — your biggest problem areas, category breakdown, critical findings, competitor analysis, and a prioritized fix list. Specific to your business, not a generic template.

03

We Handle the Implementation

If you want us to fix it, we do. A one-time setup fee covers the first month of work. After that, a straightforward monthly retainer keeps your presence improving while you run jobs.

Simple, Transparent Pricing.
No Long Contracts.

Everything your trade business needs to win online. No packages you don't need. No agency markup.

Free Starting Point

Free Marketing Audit

No cost. No obligation. No sales call required.

We analyze your website, local SEO, competitors, and online reputation across 6 categories. You get a detailed findings report with a prioritized fix list — whether you work with us after or not. Sent within 24 hours.

Get My Free Audit →
🌐

Website Care Plan

$0 build · $129/month

No website? We build you a professional, mobile-first contractor site at no upfront cost. Already have one? We'll audit it free and tell you honestly if it needs work.

  • Professional one-page contractor site built for you
  • Click-to-call, services section, Google Maps embed, reviews
  • Hosted, secured, and maintained — we handle everything
  • Monthly updates: copy, hours, new services, photos
  • SSL certificate and uptime monitoring included
  • Cancel anytime with 30 days notice

Already have a website? We'll audit it free. Full redesigns quoted separately — typically $500 one-time.

🔧

Setup & Implementation

$500 one-time

The audit tells you what's broken. This is where we fix it. We tackle the highest-impact items from your audit in month one.

  • Website copy audit and rewrite
  • Google Business Profile optimization
  • Technical SEO fixes
  • Review generation system setup
  • Competitor gap closure
  • Local citation building
📈

Monthly Growth Management

$350–$500 / month

Marketing isn't a one-time fix. The businesses that win online keep improving while competitors stand still. Month-to-month — cancel anytime with 30 days notice.

  • Monthly re-audit with before/after tracking
  • One new content piece per month
  • Competitor monitoring and alerts
  • Reputation and review management
  • Monthly Loom update or 30-minute check-in call
  • AEO optimization (answer engine — AI search visibility)

ProfitWrench vs. a Big Agency

Big Agency ProfitWrench
Monthly cost$3,000–$10,000$350–$500
Website build includedAdd-on: $5,000–$15,000$0 with care plan
Contract length6–12 monthsMonth to month
Trades industry focusEvery industryTrade contractors only
Profit tracking dashboardNoComing soon
Direct access to who does the workAccount managerDirect to Bryce
Free audit before any commitmentNoAlways
Built for independent operatorsNoAlways — no enterprise clients

Who This Works Best For

Best Fit

  • Independent trade contractors at any revenue level (HVAC, plumbing, electrical, fencing, concrete, painting, roofing, and more)
  • Owner still involved in day-to-day decisions
  • Know the website probably isn't pulling its weight
  • Tired of paying for marketing that doesn't show results
  • Want a specialist, not a generalist agency
  • Ready to act on what the audit actually finds

Not a Fit

  • Franchise locations with corporate marketing teams
  • Companies with a dedicated in-house marketing person
  • Owners who want to manage the marketing themselves

Built for Independent
Operators, By One

ProfitWrench isn't an agency. It's one person with serious AI tools, a background in business operations, and a focus on one thing — helping independent trade contractors stop leaving money on the table.

I kept seeing the same thing: solid businesses — companies that had been around for 20, 30, even 40 years — with websites that looked like an afterthought and no real system for turning online attention into booked jobs. The gap wasn't effort. These owners work harder than anyone. The gap was tools and time.

ProfitWrench started in Kansas City because that's home. But the problem isn't local — independent contractors everywhere are losing jobs to franchises and bigger players who outspend them online. That gap is what we fix, wherever you are.

📊

Honest reporting over happy talk

If your site has problems, I'll tell you exactly what they are and why they're costing you jobs. No spin.

💰

Low prices, high delivery

I'd rather have 10 clients who feel like they're getting a steal than 3 watching every invoice.

🤝

No long contracts

If I'm not moving the needle after 90 days, you shouldn't be paying me. Month to month after setup.

Bryce Rowe
Founder, ProfitWrench
Based inKansas City
ServingIndependent operators nationwide
FocusHome service trades
ContractsMonth to month
Audit costAlways free

Based in Kansas City. Built to work anywhere.

Common Questions

Do I have to commit to a long contract?
No. After the one-time setup fee, the retainer is month to month. You can cancel anytime with 30 days notice. The only thing keeping you is results.
What if my website is really bad — do I need a full rebuild first?
Usually not. Month one focuses on fixing and optimizing what you have. If a rebuild makes sense we'll tell you honestly. Most of the time the quick wins from the audit move the needle faster than a full rebuild anyway.
How long before I see results?
Local SEO improvements typically show movement in 30–60 days. Review generation and conversion fixes can show results in weeks. We track everything and show you before and after numbers every month.
What is the ProfitWrench dashboard?
The ProfitWrench profit dashboard is currently in development. It will give trade contractors a daily view of revenue pace, job profitability, and where money is slipping through the cracks. Clients who sign up now will be first to get access when it launches.
Do you work outside of Kansas City?
Yes. ProfitWrench started in KC but serves independent trade contractors anywhere. The audit, implementation, and monthly management all work remotely. If you're local we can meet in person — if not, everything runs just as well over email and Loom updates.
What does the free audit actually include?
A detailed findings report covering your website performance, local SEO, competitor positioning, conversion paths, online reputation, and content quality. You get a prioritized action plan organized by quick wins, 30-day improvements, and 90-day strategy. No sales call required to get the report.
Do you work with contractors who have no website?
Yes — and that's often the best starting point. We build you a professional one-page contractor site at no upfront cost. You just pay $129/month to keep it live, maintained, and updated. Most clients are live within 5 business days. From there, we layer in SEO, reviews, and ongoing marketing as it makes sense.
What trades do you work with?
HVAC, plumbing, electrical, fencing, concrete, painting, roofing, landscaping, and most other home service trades. If you run jobs for homeowners or commercial clients and want more calls coming in, reach out. We'll tell you honestly if we're a fit.

Ready to See Where You Stand?

It takes 24 hours and costs nothing. You'll know exactly what's costing you leads — whether you work with us or not.

Get My Free Audit →

No sales call required. No obligation. Just a straight look at where your business stands online.